Pharr, TX · Pharr Town Center Korean grocery + café · Serving the Valley since 2013 (956) 601-0383
S Seoul Asian Market& Café · Pharr
★★★★★4.7 on Google · 900+ reviews

Eat first.
Then shop for it.

A full Korean kitchen inside the grocery. Try the dish, then walk twenty feet and buy the gochujang that made it — the one thing no restaurant in the Valley can offer.

Hours: please call before a special trip. Our posted hours currently differ between Google, Facebook, Yelp and this site — we are fixing that. Until every listing agrees, the phone is the reliable answer: (956) 601-0383.

What the kitchen makes

The dishes people name.

Bulgogi

불고기

Sweet marinated beef, grilled. The dish reviewers name first.

Bibimbap

비빔밥

Rice, vegetables, egg and gochujang, mixed at the table.

Tteokbokki

떡볶이

Chewy rice cakes in sweet-spicy gochujang sauce.

Dumplings

만두

Mandu, pan-fried or steamed.

Boba & Drinks

버블티

Milk teas and fruit teas, made to order.

The full menu is posted in store. Call (956) 601-0383 to ask what’s on today.

Photo placeholder — bulgogi plated, shot close and lit. The finished dish is the offer.
Photo placeholder — the café counter and seating, so first-timers know it is a real kitchen.