Pharr, TX · Pharr Town Center Korean grocery + café · Serving the Valley since 2013 (956) 601-0383
S Seoul Asian Market& Café · Pharr

The store

If it belongs in a
Korean kitchen, we stock it.

This is the page our old website never had. Everything below is on the shelves in Pharr — and if you cannot find it, ask. Somebody here knows exactly where it is.

Korean Pantry

고추장 · 된장 · 간장

Gochujang, doenjang, soy, sesame oil, vinegars, gochugaru. The base of every dish in the café.

Kimchi & Banchan

김치 · 반찬

Napa, radish, cucumber. Refrigerated side dishes ready to put straight on the table.

Ramen & Noodles

라면 · 국수

The wall people film. Every heat level, every brand, plus udon, glass noodles and rice cakes.

Rice, Grains & Flour

쌀 · 곡물

Short-grain, sweet rice, mixed grains, and the flours Korean baking actually needs.

Meat, Seafood & Frozen

정육 · 수산 · 냉동

Thin-sliced for bulgogi and KBBQ, frozen dumplings, fish cake, seafood.

Produce

채소

Napa cabbage, Korean radish, perilla leaf, scallion — the vegetables a regular supermarket doesn't stock.

Soju, Beer & Drinks

소주 · 음료

Soju, makgeolli, Korean and Japanese beer, teas, sodas and the drinks aisle people come for.

Snacks & Sweets

과자

Choco pies, honey butter chips, mochi, candy — the aisle that turns a grocery run into a haul video.

Housewares & K-Beauty

주방 · 뷰티

Korean cookware, stone bowls, chopsticks, sheet masks and skincare.

We accept SNAP/EBT. Cards and debit too. Favor delivers from us if you would rather not make the drive.
Photo placeholder — the ramen wall, shot wide. This is the shelf creators already film for free.
Photo placeholder — the refrigerated kimchi and banchan case. Nobody else in the Valley has this depth.